Who Are the Most Influential Real Housewives?

Top 10 Most Influential Real Housewives

The Real Housewives series is a must-see reality show that has entertained audiences worldwide for almost two decades. So, here are our recent insights on the top most influential figures, shaping a clear image of how powerful social media and fame are nowadays.

Top 10 Most Influential Housewives

Rank Series Housewife Instagram Followers Average Potential Earnings Engagement Rate Avg Monthly Searches Score out of 100
1 Atlanta Kandi Burruss 10,789,883 $108,500 0.26% 99,634 50.9
2 Miami Larsa Pippen 5,426,257 $54,450 0.23% 440,858 45.9
3 Beverly Hills Kyle Richards 4,347,450 $44,250 1.65% 467,959 45.3
4 Salt Lake City Angie Katsanevas 52,275 $628.5 17.36% 13,297 30.9
5 New Jersey Teresa Giudice 2,358,562 $23,750 0.51% 158,043 18.7
6 New Jersey Melissa Gorga 2,874,783 $28,950 0.67% 75,473 16.9
7 Atlanta Kenya Moore 2,349,070 $23,750 1.04% 92,681 16.2
8 Miami Nicole Martin 365,036 $3,940 7.46% 9,268 14.7
9 New York City Brynn Whitfield 524,502 $5,530 5.10% 71,817 14.5
10 Beverly Hills Erika Girardi 2,633,556 $26,700 1.06% 12,608 13.3

The study included Google search analysis, social media followers, engagement, and potential earnings to find out which of the 56 Housewives from the current seasons of the series is the most influential throughout America.

The Data Reflects an Engaging Shift in Viewer Engagement and Popularity

The Data Reflects an Engaging Shift in Viewer Engagement and Popularity

The franchise’s format proved to be a real success, followed by numerous spin-offs in the United States, including:

  • New York City
  • Atlanta
  • New Jersey
  • Washington D.C.
  • Beverly Hills
  • Miami
  • Potomac
  • Dallas

The success of these series expanded globally, with international adaptations in several other countries.

Versions of the show have been produced in Australia, Canada and France

Beyond the borders of the United States, the franchise has also seen international adaptations in several countries, affirming its global appeal. Versions of the show have been produced in Australia, Canada, France, South Africa, the United Kingdom, and Hungary, among others.

This international expansion speaks to the format’s universal appeal. It illustrates the diverse ways in which different cultures interpret and engage with the concept of showcasing “real” lives amidst luxury and opulence.

Kandi Burruss: The Queen of The Pack

Our internal report reveals that Kandi Burruss of the Real Housewives of Atlanta is America’s most influential Housewife.

Kandi Burruss from the Real Housewives of Atlanta comes in first place thanks to various positive factors, such as 99,634 average monthly searches throughout the country and almost 11 million followers. Because of these numbers, Kandi can expect to make an average of $108,500 per sponsored Instagram post.

Frenemies: Larsa Pippen and Kyle Richards

Larsa Pippen, from the Real Housewives of Miami, comes in second with a final score of 38.28 out of 100. This results from 440,858 average monthly searches and 5.42 million Instagram followers, which can make Larsa an average of $54,450 per sponsored post. This ranking was reached regardless of her having the lowest engagement rate of the top 10 at just 0.23%.

In third place comes Kyle Richards from the Real Housewives of Beverly Hills. Richards is the most Googled in the top ten, receiving an average of 467,959 monthly searches throughout the States. She boasts 4.4 million Instagram followers and earns an estimated $44,250 per sponsored Instagram.

The Other Names That Made It in Our Top 10: Katsanevas, Giudice & More!

The Other Names That Made It in Our Top 10 Katsanevas, Giudice & More!

Further down the list, Salt Lake City’s Angie Katsanevas is fourth. Despite having the second lowest average monthly searches of the top 10, 13,297, and the lowest follower count, at only 52,275, Angie has the highest engagement rate of the list, at 17.36%, which highlights her small yet faithful fanbase.

Angie Katsanevas of “Real Housewives of Salt Lake City” may not boast a vast following like her peers, but her engagement rate of 17.36% — the highest among the top ten — highlights a fiercely loyal fanbase. This suggests a deeper, more personal connection with her audience, which can be more valuable than mere numbers. Katsanevas owns a successful salon in Salt Lake City, further maintaining her connection with the local community and enhancing her influence.

New Jersey Real Housewife Teresa Giudice closes out the top five. This is thanks to her 158,043 average monthly searches, 2,358,562 Instagram followers, and 0.51% engagement rate.

Ranking sixth through tenth is New Jersey’s Melissa Gorga, Atlanta’s Kenya Moore, Miami’s Nicole Martin, New York City’s Brynn Whitfield, and Beverly Hills’s Erika Girardi.

The Business Behind Being a Full-Time Housewife

The “Real Housewives” franchise is not just a platform for drama; it is a springboard for various business ventures. Many housewives have leveraged their fame to launch successful businesses and brands. These women have capitalised on their exposure to build substantial enterprises, from beauty products and fashion lines to books and restaurants. This entrepreneurial spirit is a significant factor in their influence, allowing them to connect with fans across multiple platforms and industries.

Back to Humble Beginnings

The “Real Housewives” franchise, which commenced in 2006 with “The Real Housewives of Orange County,” has evolved into a cultural phenomenon that transcends its humble beginnings as a peek into the affluent lifestyles of suburban housewives. The series was initially meant to be a reality television version of the popular drama “Desperate Housewives,” offering an inside look at its cast members’ tumultuous lives, luxuriant escapades, and complicated personal relationships.

KingCasinoBonus Reveals The Power of Reality TV Influence

As the “Real Housewives” continue to dominate screens and social media feeds, their influence extends well beyond the confines of their shows. The KingCasinoBonus study reveals the nuances of this influence, illustrating how engagement, business acumen, and personal branding combine to shape the profiles of these television titans.

This phenomenon suggests that while a large follower base can increase a star’s visibility, a smaller, more engaged group of followers often yields a higher quality of influence.

“The study underscores the complexity of influence in the digital age. It’s not just about the number of followers but about engaging them meaningfully,” the spokesperson noted. This insight is crucial for brands and marketers who look to leverage celebrity partnerships for their campaigns.